The new fashion studio of the LEXALEX brand is designed as a personal statement — a space where fashion is created in direct connection with its audience. Minimalist, yet rich in detail. Refined and stripped of the unnecessary, yet far from cold. Every element of the interior is thoughtfully curated: lighting that highlights fabric textures, an architectural grid that guides the eye toward the silhouette, and an atmosphere that doesn’t imitate but sets a new standard of luxury.
A new brand, a new philosophy
The design of the new fashion studio — which resembles a mini gallery — located at Amruševa Street 5, is signed by the designer himself. His clean aesthetic is present in every aspect of the space: in the lighting design, the choice of materials and colors, the styling of shelves, and the way the garments are presented. The gallery-like concept stands in contrast to all fast-fashion models, and only within such a concept could he imagine presenting his pieces. Limited series of handmade, locally produced items carry his signature and represent his vision of modern dressing, says Aleksandar Šekuljica.
His fashion is not a uniform, nor is it mere decoration. It is a tool for building identity. Investing in a piece with his signature means investing in long-term value — not only material, but also aesthetic. The new Pre-Fall collection is already on display in the LEXALEX studio: transitional jackets, leather pieces, wool coats, and accessories. The collection introduces a new design signature: strict tailoring, clean lines, and construction that shapes the body without ever restricting it. These pieces aren’t created for a season — they’re created for wardrobes that last, for closets with attitude.
With the opening of the new studio, Aleksandar Šekuljica has reaffirmed what the fashion audience already knew — that his design carries weight, continuity, and relevance. This new fashion destination in the heart of Zagreb points toward the future: fashion that is authentic identity, thoughtful, and free of the superfluous.
LEXALEX STUDIO
Amruševa 5
Zagreb
Croatia
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